Lumos Labs is a neuroscience research company and creator of Lumosity, the leading online brain training program boasting over 60 million users worldwide. When I joined Lumos Labs, Lumosity was undergoing a major brand and design overhaul. The old Lumosity brand was warm, friendly and communicated their core purpose well. Yet their products felt dated, lacked authority and were inconsistent in style and imagery. Lumosity needed a fresh update that felt more modern, sophisticated, and trustworthy.