As newspapers continue in the evolutionary process of optimally utilizing new information technologies to meet the myriad challenges of the day, they are struggling with issues of “clarifying” and “routinizing” the innovative technology as amplified by Rogers1 in his exploration of the innovation process organizations undergo. This research offers new insights and recommendations about applied actions that can facilitate the transformation. A survey of 63 major U.S. newspaper editors quantifies which operational procedures are predictive of greater levels of integration between the traditional print product and its Internet operation, and which influence management’s belief that this integration has met its objectives. If print/online integration is the goal, the presence of one central news desk that handles stories regardless of medium and distribution platform, and online staff participation in the newspaper’s planning meetings are among the keys.