While philosophers of mind have been arguing over the status of mental representations in cognitive science, cognitive scientists have been quietly engaged in studying perception, action, and cognition without explaining them in terms of mental representation. In this book, Anthony Chemero describes this nonrepresentational approach (which he terms radical embodied cognitive science), puts it in historical and conceptual context, and applies it to traditional problems in the philosophy of mind. Radical embodied cognitive science is a direct descendant of the American naturalist psychology of William James and John Dewey, and follows them in viewing perception and cognition to be understandable only in terms of action in the environment. Chemero argues that cognition should be described in terms of agent-environment dynamics rather than in terms of computation and representation. After outlining this orientation to cognition, Chemero proposes a methodology: dynamical systems theory, which would explain things dynamically and without reference to representation. He also advances a background theory: Gibsonian ecological psychology, “shored up” and clarified. Chemero then looks at some traditional philosophical problems (reductionism, epistemological skepticism, metaphysical realism, consciousness) through the lens of radical embodied cognitive science and concludes that the comparative ease with which it resolves these problems, combined with its empirical promise, makes this approach to cognitive science a rewarding one. “Jerry Fodor is my favorite philosopher,” Chemero writes in his preface, adding, “I think that Jerry Fodor is wrong about nearly everything.” With this book, Chemero explains nonrepresentational, dynamical, ecological cognitive science as clearly and as rigorously as Jerry Fodor explained computational cognitive science in his classic work The Language of Thought.

What is “microcopy” and why is it so important? Let’s start off with a really quick definition: The small bits of text/copy that help instruct and alleviate the concerns of your users. Pretty straight forward I think. It’s really more about detail work, it can make or break your website’s experience, it can also make bank or break the bank. I’ll have examples of that later.

Whether you’re using them on pricing pages, product pages, landing pages, or your blog, well-designed CTA buttons are going to help you get more people to do what you want them to do.

How changing one word in the call-to-action reduced conversions on a payment page by 26.55%

In this guide, you will learn about Calls-to-Action (CTAs) and how you can use them to optimize your website, blog, and email.

The call-to-action button is an important tool in the user experience designer’s box of tricks. In this article I’ll give you a few pointers on providing effective ones.